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Marketing, Awareness & Education:
Project team mission
  The mission of the Marketing, Education and Awareness group is to stimulate, inform and communicate to the business community the opportunities, benefits and outcomes of the ebXML project.
  The ebXML project is intended to leverage core knowledge in the next decade, which adds value to their business assets.

Project team leadership

  Ann Bullen, Project leader, PricewaterhouseCoopers
  Rachel Foerster, Alternate project leader,Rachel Foerster & Associates
  William J. Kammerer, Editor, Foresight Corp

Members

  Aleli Alcala, CompTIA
  Derek Beal, McLure-Moynihan, Inc.
  Professor B J Garner, Deakin University, Australia
  Didier Hueber, Electronic Commerce Europe
  Barry Keogh, Tradegate ECA, Australia
  Simon Nicholson, Sun Microsystems

Achieving our mission

  Liaise with the other ebXML project teams
  Package and communicate to the business community the work products and activities of the project teams

Scope of efforts

  Understand work product (content) of other project teams
  Synthesize, contextualize and represent the content
  Use of XML for interorganizational data exchange

Issues & Constraints

  Resources/Funding/Standards Bodies/Content Management
  How do we measure success?
  How do we obtain/channel content from the other workgroup
  Satisfy stakeholders
  Geographical participation on project team

Action Items

Research and Analysis

 

MARKETING

  • Strategic marketing (identify markets, products, feasibility)
  • Marketing Communications (Web site)
  • Standardization of Business Documents
  • Identify boundaries, message
  • Drivers
 

EDUCATION

  • Thrusts on the Internet
  • What it is?
  • Role of Standards
  • Identify sources of Information for standards of e-commerce
  • Drivers
 

AWARENESS

  • Brochures
  • Handbook
  • Medium
  • Drivers

Deliverables

  Understand scope of other work groups
  Packaging and deliverable of other products
  Educational tool kit

Next Steps

  Complete initial research & analysis
  Convene via telephone conference call and listserv
  Refine scope, action plan, deliverables

ebXML Media Tour Slide Presentation--DRAFT

Members of the Marketing Awareness Project Team may download this Powerpoint presentation for comment. Click here to download.

Joining this project team and mailing list

Sign up for this project team and mailing list from the Join us! page. You can use this form even if you have already registered to participate in ebXML. Archives for all project team mailing lists are available at http://www.ebxml.org/mail-archives.htm.

The archive for this project team is here.

 

 
   

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